Doing e-commerce: rules to follow
Verified 21 January 2026 - Company Public Service / Directorate of Legal and Administrative Information (Prime Minister), Ministry of Economy
Online withdrawal: a new obligation for distance contracts concluded online
As of June 19, 2026, professionals entering into contracts remotely via an online interface will have to offer a feature that allows the consumer exercise your right of withdrawal directly online (“one click to retract”).
Outcome of theorder no. 2026-2 and sound application decree as of january 5, 2026, this obligation applies to any contract concluded online.
The sales interfaces and the general terms and conditions of sale will have to be adapted under penalty of heavy administrative penalties.
The information presented in this sheet remains valid.
The e-commerce or e-commerce is a good way to develop your business through your website. It allows you to showcase your physical business, reach a wider target and sell your products or services day and night. E-commerce is subject to a strict regulation that you must respect.
E-commerce is open to all kinds of activities, ranging from sale of products (new or used) at the sale of services (catering, transport, accommodation, leisure, etc.)
However, the online sale of the following products is regulated.
Alcohols
You must have a license and training.
Your website must have a banner reminding you of the ban on sales to minors.
It is also forbidden to sell to minors products (clothing, games, accessories) that encourage alcohol consumption.
Prescription drugs
You must have a physical pharmacy open to the public, obtain authorization from the Regional Health Agency and inform the National Order of Pharmacists.
The online sale of non-prescription drugs is permitted.
Warning
The purchase and sale of tobacco on the internet are prohibited.
The legal notice is the information that allows the user to identify yourself.
The legal notices are part of the mandatory particulars on any professional website and must be easily accessible.
They can be inserted into your general terms and conditions of sale (GTC) or in a dedicated page.
You must fill in the following information:
- Company identity: company name, legal form, address of head office and amount of share capital. If you are a sole trader, you must provide your full name and address.
- Registration number at RCS: titleContent or unique identification number (Siren)
- Mail and phone number to contact your company
- VAT identification number
- Identity of the host of the site: name or company name, address and telephone number
- If you exercise a regulated activity and subject to authorization (e.g. pharmacy or beverage outlet): name and address of the authority which issued the authorization
Warning
failure to provide such information shall be punishable by1 year imprisonment and €75,000 fines for individual undertakings (including micro-entrepreneurs). The fine shall be increased to €375,000 against the businesses (SARL, SA, SAS, etc.).
The general terms and conditions of sale (CGV) oversee the business relationships.
They inform your customers, in a legible and understandable way, of their rights and obligations when selling your products and/or services.
This transparency requirement significantly reduces the risk of litigation between you and your customers.
The mandatory nature and content of the general terms and conditions of sale vary depending on whether your offer of goods or services is addressed to private individuals or to professionals.
Individual Customers
The T&Cs must appear mandatory on your website.
Failure to comply with this obligation to provide information shall be punishable by €3,000 fine for the (including micro-entrepreneur); and €15,000 for a business (SARL, SA, SAS, etc.).
The general conditions of sale must contain the information following:
- Essential characteristics of goods and/or services
- Price TTC: titleContent in euro
- Costs, date and delivery terms
- Terms of performance of the contract
- Payment methods: authorized payment methods and question of late payment.
- Right of withdrawal: deadline and conditions for canceling and returning the order.
- Legal guarantee of conformity and guarantee of hidden defects
- Commercial warranty and after-sales service: cost of remote communication
- Duration of the contract and conditions for termination, if applicable
- Deposit or guarantee to be provided by the customer, if applicable
- Minimum duration of the customer's contractual obligations, if applicable
- Existence of a code of conduct applicable to the contract, if applicable
- Unique identifier (UDI), for companies subject to extended producer responsibility
- Dispute resolution: competent court and possibility of recourse to a mediator
Please note
you must also provide a link to the European Online Dispute Resolution (ODR) platform.
Business Customers
Enter professionals, TERMS AND CONDITIONS: titleContent are optional, but they must be available on request.
Refusal to communicate is punishable by €15,000 fine for the (including micro-entrepreneur); and €75,000 for a business (SARL, SA, SAS, etc.).
The general conditions of sale must contain the following information:
- Price HT: titleContent in euro: price schedules or method of calculating the price
- Discounts and discounts: price reductions, one-time promotional discounts and deferred discounts. They must be set according to precise and objective criteria.
- Commercial discounts: discount granted to a customer in case of prepayment
- Payment methods: authorized payment methods and penalties applied in case of delay
- Fees and delivery date
- Dispute resolution: competent court
You also have the option to add a retention of title clause, a limitation of liability clause, a clause relating to cases of force majeure or the conditions for termination of the contract.
Please note
you have the right to impose Separate T&Cs for each category of customers (wholesalers, retailers, etc.). In this case, customers of a category can only require the communication of the GTCs that concern them.
The opening of an online business implies compliance with the obligations related to the protection of personal data Internet users.
One personal data refers to any information relating to a natural person identified or identifiable, directly or indirectly, by means of an identifier or one or more elements specific to his identity.
Example :
It can be a name, first name, email address, location, ID card number, IP address, photo, etc.
On your merchant site, you can collect this personal data to create customer files provided that you respect the regulations in force.
Thus, beyond a general obligation of security and confidentiality personal data collected, you have 2 obligations to be respected:
- Inform the internet user
- Obtain consent
Inform the user
The collection of personal data must be carried out in a transparent.
Thus, you must inform the user on your website at the time of data collection (e.g. when filling out a contact form) and in the event of subsequent changes to their use.
You must provide the following information:
- Identity and contact details of the body responsible for the data processing personal e.g. the Data Protection Officer (DPO)
- Purpose pursued by the processing : what the personal data collected will be used for
- Legal basis for processing : it may be the consent of the Internet user, compliance with an obligation provided for by a legal text, the execution of a contract, etc.
- Mandatory or optional collection of personal data : the consequences for the user in the event of non-provision of data
- Recipients of personal data —Who will receive and access the data
- Retention period of personal data
- Rights of the Internet user : right to refuse collection, right to access, rectify and erase data
- Right of the user to lodge a complaint with the Cnil: titleContent
- If necessary, the existence of a transfer of personal data to a country outside the European Union
Information must be provided in a concise, transparent, understandable and easily accessible manner, in clear and simple terms.
Warning
Failure to provide any such information shall be punishable by a fine of €1,500.
On your website, you can use a link directly to the data protection policy, clearly visible on each page of the site, clearly titled (“Personal Data” or “Privacy” for example).
This privacy policy must be separate from the general terms and conditions of sale (GTC) or the general terms and conditions of use (GCU) of the website.
Obtain the consent of the user
There are situations in which the information of the Internet user alone is not enough.
You need more obtain consent when you do any of the following:
- Sending commercial emails (newsletter): you must obtain the explicit consent of the user unless he has already purchased a similar product in your company or it is a professional.
You must also give him the means to refuse the reception of new advertisements by offering an unsubscription at the end of the email. - Use of cookies : these are trackers that analyze the navigation, movements and habits of consultation or consumption of the Internet user to allow the display of targeted advertisements.
You must allow the user to consent by a clear positive act : a request for consent made by means of check boxes is easily understandable by users.
The use of a pre-ticked box that presumes the person's consent is prohibited.
The silence of the people, which can pass by the simple continuation of their navigation, must be interpreted as a refusal.
You must also allow the user to make a choice by purpose. It is recommended to allow the user to give his consent independently and specifically for each purpose (customer management, satisfaction survey, prospecting operation, etc.).
It is possible to propose to the user to consent in a global way to a set of purposes, by integrating buttons “All accept” or “All refuse”, but only if all the purposes are presented beforehand.
Warning
the computer processing of data collected without consent is punishable by 5 years imprisonment and €300,000 of a fine.
The conclusion of a sale, between a professional and a consumer (non-professional customer), on an e-commerce site is subject to a special procedure insofar as the parties are not physically present.
Order Entry
When entering the order, you must inform the customer of the following information:
- Prices and essential characteristics of the goods or services ordered
- In the case of a subscription, the duration of the contract and the duration of the customer's commitment
- Steps to complete the order
- Technical means allowing the customer, before the conclusion of the contract, to identify errors and correct them (possibility to consult the order through a basket, for example)
- Languages proposed for the conclusion of the contract
- Contract archiving procedures: when the order is for an amount equal to or greater than €120
- Ways to review the business and business rules you intend to follow
Order Confirmation
After its entry, the order must respect 3 mandatory steps :
- Detailed summary of the order with its total price
- Possible modification of the order
- Final confirmation of the order
You must inform the customer that the fact of placing his order forces him to pay it.
The button dedicated to the confirmation of the order must imperatively include the mention “Order with payment obligation” or any similar formula without ambiguity.
Once the order has been placed, you must acknowledge receipt without undue delay, by electronic means.
The order, its confirmation and the acknowledgement of receipt are considered as receipts when you and the customer can access it by e-mail or from a printable and searchable page on the site for example.
Delivery time
Before concluding the contract, you must indicate the precise time frame (and not the maximum period of time) at which you agree to deliver the goods or perform the service.
If no date is specified, delivery must take place at the latest 30 days after ordering online.
In case of delay, the customer can request the cancelation of the order he placed and ask for a refund. You then have a period of 14 days to pay it back.
You cannot force the customer to accept a certain refund method (credit on a future purchase for example).

Payment can be made at the time of command or delivery.
You can offer different payment methods, for example:
- Credit card : you must sign a distance sales contract with your bank.
- Bank transfer
- Electronic Wallet : for example PayPal or Paylib
- SMS or provision of internet access : the amount of the order is added on the invoice phone / internet.
- Check or cash : for payment on delivery
Warning
you may not charge any additional fees related to the use of a payment method.
Presentation of the right of withdrawal
The right of withdrawal allows the consumer to cancel the order placed online in a 14 days, without having to justify its decision and without incurring any other costs (apart from any return costs).
This right also applies to the sale of discounted and second-hand goods.
The period shall run from the day following receipt for the sale of goods and from the conclusion of the contract for the provision of services.
You must mention this right, specify the conditions, the time and the modalities of exercise (whether or not you pay the return costs), and propose a standard withdrawal form.
When you are informed of the customer's decision to withdraw, you have a period of 14 days to make the refund of the total amount paid.

Please note
The consumer's right of withdrawal does not apply only once and does not reappear with each renewal of the contract. This also applies where the contract includes an initial period free of charge, the protection of the consumer does not justify that he has a right of withdrawal again following the conversion of that contract into a paid contract.
Exceptions to the right of withdrawal
However, certain products or services are not subject to the right of withdrawal and therefore cannot be reimbursed. This is particularly the case for the following products:
- Customized product: it has been made especially for the consumer (tailor-made for example)
- Rapidly perishable product: food products for example
- CD, DVD or computer software if unsealed by the consumer
- Product that has been unsealed by the consumer after delivery and cannot be returned for reasons of hygiene or health protection
- Newspapers, periodicals or magazines (except for subscription contracts for these publications)
- Provision of accommodation service, transportation of goods, car rental, catering or leisure activity provided on a specified date.
- Fully executed service before the end of the withdrawal period: the service must have started after the consumer's express prior consent and express waiver of his right of withdrawal.
Warning
Failure to provide information on the existence of a right of withdrawal shall be punished by an administrative fine of €15,000 for one (IS: titleContent, EIRL: titleContent, micro-entrepreneur) and €75,000 for a business (SARL, SA, SAS, etc.).
Since the 1er June 2023, you must make available to the consumer a free feature allowing him to terminate your subscription contract electronically. This obligation applies even if the original contract was not concluded electronically.
In practice, this functionality must be directly and easily accessible from your website (or mobile application) on which the contracts are concluded.

Mandatory particulars
The functionality shall be presented under the statement " terminate your contract or in an unambiguous analogous form displayed in legible characters.
In addition, the functionality shall indicate, in a legible and comprehensible manner, the information relating to the terms of termination contracts (e.g. the existence of a notice period or compensation for termination, consequences of termination, etc.).
Warning
The absence of the termination feature on your website is punishable by a fine of €15,000 for a natural person (individual entrepreneur including micro-entrepreneur) and €75,000 for a legal person (business).
Consumer identification
The functionality must allow the consumer to inform or confirm the accuracy of the following information :
- The name and surname of the consumer, or if the contract was concluded with a legal person, its name or company name
- The email address or, failing that, the postal address enabling you to confirm receipt of the notification of termination
- Any reference that you have previously provided to the contract holder to identify this holder and the contract concerned (e.g. a customer or contract number)
- The desired termination date subject to the legal or contractual provisions in force
- Where the termination concerns a telephone subscription, the telephone number corresponding to the line or lines concerned by the termination.
After having filled in or confirmed this information, the consumer must be able to access a summary page enabling it to verify and, where appropriate, modify the information provided.
In addition, where the consumer wishes to terminate his contract early (before expiry), he must provide a legitimate reason. In this case, the feature must mention a email address and one mailing address to which the supporting document may be sent. You can also add a feature that allows the consumer to send his or her proof of termination in a dematerialized form.
Example :
For example, the consumer may terminate in advance its internet subscription contract if it is the subject of a over-indebtedness. The functionality must allow it to transmit the decision of the judge granting its request for treatment of an over-indebtedness situation.
Notification of termination
The consumer must be able to notify you of the termination of the contract by activating a function, directly accessible from the summary page of its information.
This function shall be presented with the words "notification of terminationor an unambiguous analogous formula displayed in legible characters.
When the consumer notifies you of the termination of the contract, you must confirm receipt of the notification and inform him, on a durable support and within a reasonable time, the effects of the termination and the date on which the contract ends.
Please note
At the stage of notification of termination, you must not impose to the consumer of create a custom space to access the termination feature. However, you can ask them to use the custom space they would have created previously (at the time of the contract, for example).
Who can help me?
The public service accompanying companies
Do you have a project, a difficulty, a question of everyday life?
Simple and free: you are called back within 5 days by THE advisor who can help you.
Distance and off-premises contracts
Obligations relating to contracts, right of withdrawal and commercial prospecting
Archiving of the contract concluded electronically
Refund period in case of late delivery
Obligation to provide pre-contractual information
Off-premises contracts
Distance contracts
Telephone canvassing and commercial prospecting
Right of withdrawal
Law applicable to contracts
Definition of unfair commercial practices (misleading or aggressive)
Civil sanctions
Criminal sanctions
Administrative penalties
Penalty in case of processing of personal data despite opposition
Penalties for infringements of human rights resulting from computer files or processing
Rules concerning a contract concluded in electronic form
Protection of the privacy of users of electronic communications networks and services
Directorate-General for Competition, Consumer Affairs and Fraud Prevention (DGCCRF)
National Institute of Consumer Affairs (INC)
France Num
National Commission for Informatics and Liberties (Cnil)
National Commission for Informatics and Liberties (Cnil)