Outdoor advertising: installation rules
Verified 30 April 2026 - Public Service / Directorate of Legal and Administrative Information (Prime Minister), Ministry in charge of the Environment
The installation of a advertising space must comply with conditions of location, dimensions and density. This advertising space can then be rented to a company who would like to display an advertisement to promote their business.
You settle an advertising space
What's that?
The advertising is an inscription, form or image intended to inform the public or to attract its attention.
We are talking about advertising exterior when visible from a lane open to public traffic (road, highway, road, railway, etc.). Thus, advertising settled, for example, inside a premises, a shopping center or a closed station, is not concerned.
Outdoor advertising may be bright or non-bright. It can be settled to the ground or affixed to a wall, a tarpaulin or even a advertising vehicle.
FYI
Any advertisement must mention the address, the name of the natural person or the company name of the legal person who affixed it or caused it to be affixed.
Failure to comply with this obligation shall be punishable by administrative fine from €1,500 and a criminal fine from €7,500 (natural persons) and €37,500 (legal persons). In addition, the mayor may decide to have the advertisement removed immediately.
The criminal liability of legal persons and that of their directors may be cumulated for the same acts. For example, a leader as a natural person may be held personally criminally liable, even if the company has already been convicted of the same acts.
A legal person may only be fined. The amount of the fine shall be multiplied by 5 compared to that provided for natural persons.
One ₪(EI) since it does not have a legal personality, only the manager is liable to criminal sanctions.
What's the difference with a sign and a pre-sign?
Outdoor advertising should not be confused with the following devices:
- One sign is an inscription, form or image affixed to an immovable relating to an activity carried out therein. In other words, the sign is an external sign visible and affixed to an establishment (e.g. company name, logo or both, etc.). It allows to report the presence of the operating space and to specify its purpose (restaurant, tobacco, hotel, clothing, optics, etc.).
- One pre-sign is an inscription, shape or image indicating the proximity of a building where a specific activity is carried out. Unlike the sign, the pre-sign is not affixed to the building where the activity is carried out. It is positioned before the sign itself.
The distinction between pre-sign and advertising lies in symbol (e.g. an arrow) or distance indicates the geographical location of a company. The pre-sign must contain this symbol or this distance so as not to be assimilated to advertising.
Definition advertising (1°) sign (2°) and pre-sign (3°)
Mandatory notices on advertisements
Administrative penalty in the absence of mandatory information on advertisements
Deletion of advertising in the absence of mandatory particulars
Criminal penalty in the absence of mandatory information on advertisements
An advertisement cannot be settled in any place. The regulations vary depending on whether its installation is envisaged in conurbation or outside of this one.
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In agglomeration
Within agglomerations, advertising is allowed.
By exception, advertising is forbidden at the following locations:
- On the trees
- In national parks and nature reserves
- On buildings classified or registered under historical monuments
- On natural monuments and in the classified or registered sites
- On plantations, transport and electrical distribution poles, telecommunication poles, public lighting installations
- Public equipment relating to road, rail, inland waterway, maritime or air traffic
- On the fences that are not blind
- On cemetery and public garden walls
- On the walls of buildings, except where the walls are blind or have at least one opening with a unit area of less than 0,50 m².
The local advertising regulations may also forbid advertising in the following places:
- Around the historical monuments
- Within the perimeter of remarkable heritage sites
- In regional natural parks
- In the registered sites
- Within 100 meters and in the field of visibility of buildings with an aesthetic, historical or picturesque character
- In thearea of accession national parks
- In the special areas of conservation and special areas of protection.
In addition, the light advertising is forbidden :
- In agglomerations of less than 10,000 inhabitants not part of a urban unit more than 100,000 inhabitants
- On from street furniture located in the agglomerations of less than 10,000 inhabitants and in certain protected areas: regional natural parks, the accession area national parks and Natura 2000 sites
- On land vehicles.
Finally, when it is non-luminous and sealed to the ground or settled directly to the ground, advertising is also forbidden in the following places:
- In agglomerations of less than 10,000 inhabitants not forming part of a urban unit more than 100,000 inhabitants
- In wooded areas (woods, forests, parks) classified by a local urban plan located in agglomeration.
- In areas to be protected because of the quality of sites, natural environments, landscapes and their aesthetic or ecological interest located in agglomerations.
Outside built-up areas
Outside the agglomerations, advertising is prohibited.
By exception, it is allowed inside the following places:
- Airports
- Stations rail and road
- Sports equipment with a seating capacity of at least 15 000
- In the immediate vicinity of shopping mall establishments exclusive to any dwelling, if Local Advertising Regulation (LPR) authorizes him to do so.
Prohibition of advertising in certain places
Prohibition of advertising outside urban areas
Authorization of advertising in urban areas
Prohibition of advertising in certain places
Prohibition of non-luminous advertising sealed on the ground or settled directly on the ground in certain protected areas
Prohibition of non-luminous advertising sealed on the ground or settled directly on the ground (al1)
Prohibition of light advertising in agglomerations of less than 10 000 inhabitants and not forming part of an urban unit of more than 100 000 inhabitants
Prohibition of light advertising on street furniture in certain places (al2)
Prohibition of light advertising on land vehicles (al5)
The installation of an advertisement must comply with rules regarding location, dimensions and density.
Location and dimensions
Allowed location and dimensions vary by type of advertising and the number of inhabitants of theconurbation in which the advertisement is settled.
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Wall-mounted non-luminous advertising
The wall advertising includes all advertisements settled on a support built prior to this installation and intended for a use other than to support an advertisement: wall of any building, fence wall, fence or palisade of any type, arch, column. It opposes advertising that is sealed on the ground or settled directly on the ground.
Place of installation | Maximum surface area | Maximum height | Minimum height |
|---|---|---|---|
Agglomeration of less than 10,000 inhabitants not belonging to a urban unit more than 100,000 inhabitants | 4.70 m2 | 6 m above ground level | 0.50 m above ground level |
Agglomeration of less than 10,000 inhabitants located in a urban unit more than 100,000 inhabitants | 10.5 m2 | 7.5 m above ground level | |
Agglomeration of more than 10,000 inhabitants | |||
Outside urban areas (airport, train station and bus station) | |||
Footprint* of sports facilities with a capacity of at least 15,000 | Limited to 20% of the total surface area of the wall | 10 m with the possibility of derogation | |
Curbs of high-traffic roads crossing agglomerations of less than 10 000 inhabitants not belonging to an urban unit of more than 100 000 inhabitants | 4.70 m2 see 8 m2 | 6 m above ground level |
Please note
The maximum surfaces of 4.70 m2 and 10.5 m2 only apply to advertisements set up from 2 november 2023. Advertisements settled before this date must be brought into compliance to meet these new dimensions by November 2, 2027.
Advertising non-luminous must be settled respecting all following implant rules :
- Advertising cannot be placed on a roof, roof terrace and cannot exceed the limits of the wall supporting it and the limits of the roof sewer.
- Advertising must not constitute, in relation to the wall that supports it, a protrusion greater than 0.25 m.
- Advertising cannot be placed on a wall without the old advertisements in the same location being removed, unless they are painted advertisements of artistic, historical or picturesque interest.
Please note
When ads are affixed to a vehicle serving solely as an advertising medium, all these advertisements must not cover an area greater than 12 m² per vehicle.
Dimensions of wall-mounted non-luminous advertising
Rules for the installation of non-luminous wall-mounted advertising
Rules for the installation of non-luminous wall-mounted advertising
Rules for the installation of non-luminous wall-mounted advertising
Advertising surface on vehicles
Non-luminous advertising placed or sealed on the ground
The advertising sealed to the ground or settled directly to the ground differs from wall-mounted advertising in that it does not rely on any pre-existing medium. It usually rests on one or more feet specially designed for this purpose and anchored in the ground. It can be settled directly to the ground, as is the case with easels.
Place of installation | Maximum surface area | Maximum height |
|---|---|---|
Agglomeration of less than 10,000 inhabitants not belonging to a urban unit more than 100,000 inhabitants | Forbidden | Forbidden |
Agglomeration of more than 10 000 inhabitants or agglomeration of less than 10 000 inhabitants belonging to an urban unit of more than 100 000 inhabitants | 10.5 m2 | 6 m above ground level |
Right of way airports and railway and bus stations outside urban areas | ||
Right of way airports with an annual flow of more than 3 million people | 50 m2 | 10 m above ground level |
Right of way sports facilities with a capacity of at least 15 000 places and located in or outside an urban area |
Please note
The maximum surface of 10.5 m2 applies only to advertisements set up from 2 november 2023. Advertisements settled before this date must be brought into compliance to meet this new dimension before the November 2, 2027.
Non-luminous advertising devices on the ground are forbidden in some places:
- in wooded areas classified in the PLU
- in areas to be protected because of the quality of the sites, natural environments, landscapes and their interest, particularly from an aesthetic or ecological point of view, and included in a local urban plan
- agglomerations of less than 10 000 inhabitants not forming part of a urban unit more than 100,000 inhabitants
- in other built-up areas, if the signs on the devices are visible from a motorway or a connecting ramp to a motorway and from an express road, bypass or public road outside the built-up area.
- on theright-of-way airports and railway stations and sports equipment where the signs on the devices:
- are visible only from a motorway or a connecting ramp to a motorway and from an express road;
- are visible only from a bypass or public road outside the built-up area and outside the right-of-way of the airports, railway and bus stations and the sports facilities concerned.
One advertising sealed to the ground or settled directly to the ground must be settled in accordance with following implant rules :
- unless 10 meters of a bay of a residential building located on a neighboring fund when it is in front of the plane of the wall containing this array.
- and at a distance of less than half its height from a property boundary
Please note
When ads are affixed to a vehicle serving solely as an advertising medium, all these advertisements must not cover an area greater than 12 m² per vehicle.
Establishments prohibited from advertising sealed on the ground or settled directly on the ground
Establishments prohibited from advertising sealed on the ground or settled directly on the ground
Advertising dimensions sealed on the ground or settled directly on the ground
Rules for the location of advertising sealed on the ground or settled directly on the ground
Advertising surface on vehicles
Bright advertising
The light advertising is an advertisement informed by a light source specially provided for this purpose.
Light advertising is divided into 2 categories:
- the advertising with projection or transparency illuminated posters. These devices must comply with the rules of the non-luminous advertising.
- luminous advertising other than that supporting posters illuminated by projection or transparency. This includes the digital advertising broadcast on screens that can display still images, moving images, and videos.
Nature of the devices | Place of installation | Maximum surface area | Maximum height |
|---|---|---|---|
Wall-mounted and sealed devices | Agglomeration of less than 10 000 inhabitants not belonging to urban unit more than 100,000 inhabitants | Forbidden | Forbidden |
Agglomeration of less than 10,000 inhabitants located in a urban unit more than 100,000 inhabitants | 8 m2 | 6 m above ground level | |
Agglomeration of more than 10,000 inhabitants | |||
Outside urban areas (airport, train station and bus station) | |||
Wall devices in theright-of-way | Sports equipment with a seating capacity of at least 15 000 in a built-up area or 15 000 outside a built-up area | 50 m2 | 10 m above ground level with possibility of derogation |
Ground-sealed devices in theright-of-way | Sports equipment with a seating capacity of at least 15 000 in a built-up area or 15 000 outside a built-up area | 50 m2 | 10 m above ground level |
Light advertising is forbidden in agglomerations of less than 10,000 inhabitants not part of a urban unit more than 100,000 inhabitants. It is also prohibited, regardless of the number of inhabitants, when it is affixed to a land vehicle.
In addition, light advertising must comply with the following rules :
- Advertising must not exceed the limits of the wall that supports it.
- Advertising must be parallel to the wall that supports it.
- Advertising must not be affixed to a balcony fence or railing.
- Advertising must not cover all or part of a bay.
- Advertising must not be settled within 10 meters of a bay of a residential complex.
In addition, an advertisement located on a roof or roof terrace must be carried out using cut letters or signs concealing their attachment to the support. The height of these panels is at most 0.50 m. In this case, the advertising must not exceed the following height:
- 1/6 the height of the facade of the building and maximum 2 m when this height is less than or equal to 20 m
- 1/10 the height of the facade of the building and maximum 6 m when this height is greater than 20 m.
The luminous advertising devices sealed to the ground are forbidden in the following locations:
- in wooded areas classified as MORE
- in areas to be protected because of the quality of the sites, natural environments, landscapes and their interest, particularly from an aesthetic or ecological point of view, and included in a local urban plan
- agglomerations of less than 10 000 inhabitants not forming part of a urban unit more than 100,000 inhabitants
- in other built-up areas, if the signs on the devices are visible from a motorway or a connecting ramp to a motorway and from an express road, bypass or public road outside the built-up area
- on theright-of-way airports and railway stations and sports equipment where the signs on the devices:
- are visible only from a motorway or a connecting ramp to a motorway and from an express road;
- are visible only from a bypass or public road outside the built-up area and outside the right-of-way of the airports, railway and bus stations and the sports facilities concerned.
The luminous advertising devices sealed to the ground must be settled in accordance with following implant rules :
- be placed at more than 10 meters of a bay of a residential building located on a neighboring fund when it is in front of the plane of the wall containing this array.
- less than half its height from a property boundary
Please note
Light advertising must comply with night-time extinction rules.
Dimensions of light advertising
Rules for the location of outdoor advertising
Rules for the location of outdoor advertising
Dimensions of light advertising located on a roof or roof terrace
Rules for the installation of light advertising located on a roof or roof terrace
Rules for the installation of luminous advertising devices sealed to the ground
Prohibition of digital advertising on vehicles
Digital advertising
Advertising is said digital when it is broadcast on screens can present still images, moving images, and videos.
Place of installation | Maximum surface area | Maximum height |
|---|---|---|
Agglomeration of less than 10 000 inhabitants not belonging to urban unit more than 100,000 inhabitants | Forbidden | Forbidden |
Agglomeration more than 10 000 inhabitants or in an agglomeration of less than 10 000 inhabitants belonging to an urban unit of more than 100 000 inhabitants | 8 m2 | 6 m above ground level |
Right of way airports with an annual passenger flow of less than or equal to 3 million people and railway and bus stations outside urban areas | ||
Right of way airports with an annual flow of more than 3 million people | 50 m2 | 10 m above ground level with possibility of derogation for wall devices |
Right of way sports facilities with a capacity of at least 15 000 places and located in or outside an urban area |
Digital advertising is forbidden when it is affixed to a land vehicle. It is also prohibited when it is affixed to street furniture (bus shelters, newsstands, poster columns...) in an agglomeration of less than 10,000 inhabitants and in regional natural parks, in thearea of accession national parks and in the special areas of conservation and special areas of protection.
The digital advertising devices sealed to the ground are forbidden the following locations:
- in wooded areas classified as MORE
- in areas to be protected because of the quality of the sites, natural environments, landscapes and their interest, particularly from an aesthetic or ecological point of view, and included in a local urban plan
- agglomerations of less than 10 000 inhabitants not forming part of a urban unit more than 100,000 inhabitants
- in other built-up areas, if the signs on the devices are visible from a motorway or a connecting ramp to a motorway and from an express road, bypass or public road outside the built-up area.
- on theright-of-way airports and railway stations and sports facilities where the signs on the devices:
- are visible only from a motorway or a connecting ramp to a motorway and from an express road;
- are visible only from a bypass or public road outside the built-up area and outside the right-of-way of the airports, railway and bus stations and the sports facilities concerned.
The luminous advertising devices sealed to the ground must be settled in accordance with following implant rules :
- be placed at more than 10 meters of a bay of a residential building located on a neighboring fund when it is in front of the plane of the wall containing this array
- at a distance of less than half its height from a property boundary.
Please note
To avoid glare, digital advertising devices must be equipped with a dimming system that allows to adapt the lighting to the ambient brightness.
Calculates the surface of the advertisements
Dimensions and conditions for the implementation of digital advertising
Prohibition of digital advertising on street furniture (paragraph 2)
Prohibition of digital advertising on vehicles
Urban furniture
The street furniture is an installation located on an outbuilding of the public domain for the convenience of users (garbage cans, public benches, public transport service shelters, street names, etc.)
There are 5 categories of street furniture:
- Shelters for the public
- Newsstands and other kiosks for commercial use
- Poster columns (only announcements of shows or cultural events)
- Poster Masts
- Furniture intended to receive non-advertising information of a general or local nature, or artistic works.
It is forbidden to affix a digital advertising on du street furniture (bus shelters, newsstands, poster columns...) in an agglomeration of less than 10,000 inhabitants and in regional natural parks, in thearea of accession national parks and in the special areas of conservation and special areas of protection.
Nature of urban furniture | Agglomeration of less than 10 000 inhabitants not belonging to urban unit more than 100,000 inhabitants | Agglomeration more than 10 000 inhabitants or less than 10 000 inhabitants forming part of a urban unit more than 100,000 inhabitants | Right of way airports with an annual passenger flow of more than 3 million |
|---|---|---|---|
Shelters for the public | 2 sqm unitary and 2 sqm + 2 sqm per whole slice of 4.5 sqm of sheltered surface on the ground | ||
Kiosks | 2 m² unitary 6 m² total | ||
Poster Column | No maximum area to respect | ||
Poster Masts | 2 m² recto, 2 m² verso | ||
Furniture intended to receive non-advertising information | Prohibited if the unit area of the advertisement is greater than 2 m² and if the street furniture rises more than 3 m above the ground. In other cases, the total surface area of the advertisements must not exceed that of the non-advertising information. | 10.5 m² | 50 m² |
Nature of urban furniture | Agglomeration of less than 10 000 inhabitants not belonging to urban unit more than 100,000 inhabitants | Agglomeration more than 10,000 inhabitants | Right of way airports with an annual passenger flow of more than 3 million, and right-of-way sports facilities with at least 15,000 seats |
|---|---|---|---|
Shelters for the public | Forbidden | 2 m² unitary 2 m² + 2 m² per entire 4.5 m² of sheltered floor area | Not concerned |
Kiosks | 2 m² unitary 6 m² total | Not concerned | |
Poster Column | 8 m² | Not concerned | |
Poster Masts | 2 m² recto, 2 m² verso | Not concerned | |
Furniture intended to receive non-advertising information | 8 m² | 50 m² |
Digital advertising on street furniture must not exceed 6 meters above ground level.
Please note
In order to calculate the surface area of the advertisements affixed to street furniture, it is necessary to take into account the surface area of the poster or screen that must be taken into account.
Conditions for the use of street furniture as an advertising medium
Advertising density
Advertising is subject to a density based on the length ofland unit bordering the lane open to public traffic. Thus, as soon as the maximum number of advertisements is reached, no other advertisements can be settled on the land unit.
The regulations vary according to the length of land unit (less than or greater than 80 meters).
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Land unit less than or equal to 80 m
The land unit may comprise onlyone ad.
By exception, it is possible to settle:
- Either 2 advertisements aligned horizontally or vertically on a support wall
- That is 2 advertisements sealed on the ground if the land unit is longer than 40 meters.
Land unit greater than 80 m
The land unit may comprise a additional advertising per 80 meters beyond the first slice.
FYI
The density rule does not apply advertising on palisades, roofs, tarpaulins or street furniture (bus shelters, newsstands, etc.).
Advertising density rules
The installation, replacement or modification of an advertising device must, in most cases, be the subject of a prior declaration to the mayor.
FYI
Advertising that requires prior authorization is not subject to the prior declaration procedure. The 2 procedures are separate and do not stack.
Advertisements requiring prior notification
The prior declaration relates to the installation, replacement or modification of following advertising devices :
- Advertisements on walls, fences or buildings
- Sealed Ads on the ground or settled directly on the ground
- Ads supported by du street furniture (bus shelters, newsstands...)
- Small-format advertisements embedded in commercial storefronts (micro-display)
- Pre-signs exceeding 1 m in height or 1.5 m wide
- Advertising on theairport right-of-way.
The prior declaration shall also cover the replacement or amendment of tarpaulins with advertising, the installation of which has been previously authorized.
Warning
The installation of a light advertising (excluding projection or transparency-informed advertising) must be the subject of a prior authorizationand not a prior declaration.
Documents to be provided for the declaration
The declaration shall be made by means of cerfa form n°14799 by the company which plans to implement the advertising device with a view to its exploitation.
Warning
From 1er July 2026, the declaration may be carried out by a new dematerialized procedure. The record will be updated accordingly.
The information to be provided varies according to whether the advertising device is installed on a private property or on the public domain.
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Private property
The declaration shall include the following items :
- Identity and address of the registrant
- Location and land area
- Nature of the device or material (advertising, sign, pre-sign)
- Indication of the distance of the proposed installation from the separative boundaries and bays of buildings located on the neighboring land
- Indication of the number and nature of devices already settled in the field
- A situation plan of the terrain, a graded ground plan and a graphic representation of the graded device or equipment in three dimensions
Public domain
The declaration shall include the following items :
- Identity and address of the registrant
- Location of the advertising device
- Nature of the device or material and its 3-dimensional rated graphic representation
- Indication of the distance of the planned installation from the bays of the buildings located on the neighboring bottoms.
Please note
The declaration of the installation of advertising on the right-of-way of a airport shall be accompanied by the agreement of the airport manager and the documents establishing that it complies with the applicable safety rules.
Sending the declaration
The prior declaration shall be made in 2 copies and presented by the company that plans to exploit the advertising device.
The request must be addressed to the town hall the place where the advertisement is to be displayed, one of the following ways :
- By electronic means with request for electronic acknowledgement of receipt, when the mayor is able to ensure secure and confidential transmission
- By registered mail with request for a postal receipt
- Filed in town hall against landfill
Upon receipt of the declaration by the mayor, the declarant may proceed, under his responsibility, to the realization of the declared project.
Warning
The affixing or causing to be affixed an advertisement without prior declaration shall be punished by an administrative fine of €1,500.
In some municipalities, the installation of an advertising device may give rise to the payment of the tax on outdoor advertising (TPE). The rates are published by municipal decree and are generally available on the website of the town hall.
Administrative penalty in the absence of prior declaration
Procedure for prior declaration
Airport Right-of-Way Advance Declaration
New procedure by electronic means - Prior declaration
The installation of an advertising device may require obtaining a prior authorization issued by the mayor.
Please note
Advertising subject to the prior declaration procedure does not require prior authorization. The 2 procedures are separate and do not overlap.
Advertisements requiring prior authorization
The prior authorization concerns the installation of following advertising devices :
- Advertisements bright (other than posters illuminated by projection or transparency)
- Locations of tarpaulins with advertising
- Advertisements of exceptional dimensions related to temporary demonstrations
- Advertisements implanted on sports facilities more than 15 000 seats (only in case of derogating dimensions).
Documents to be provided for the application for authorization
The application for authorization shall be made by means of cerfa form n°14798.
The information to be provided varies according to whether the advertising device is installed on a private property or on the public domain.
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Private property
The application for authorization shall include following items :
- Identity and address of the registrant
- Location and land area
- Nature of the device or material (advertising, sign, pre-sign)
- Indication of the distance of the proposed installation from the separative boundaries and bays of buildings located on the neighboring land
- Indication of the number and nature of devices already settled in the field
- A situation plan of the terrain, a graded ground plan and the graphic representation of the graded device or material in 3 dimensions
Public domain
The application for authorization shall include following items :
- Identity and address of the registrant
- Location of the advertising device
- Nature of the device or material and its 3-dimensional rated graphic representation
- Indication of the distance of the planned installation from the bays of the buildings located on the neighboring bottoms.
Depending on the type of advertising settled, it may be necessary to attach additional documents :
- For a luminous advertisement : The life cycle analysis of the device, its visibility from the nearest public road and the indication of the average and maximum luminance values shall also be provided.
- For a construction site tarpaulin : the location, nature and length of the work, the location of the scaffolding, the surface area of the tarpaulin and its length of installation, the sketches or photos of the tarpaulin and its intended location, and the name and address of the persons (or companies) wishing to affix or have the tarpaulin affixed must also be provided.
- For a advertising tarpaulin : the surface area of the tarpaulin and its length of installation, the sketches or photos of the tarpaulin and the intended location, and the name and address of the persons (or companies) wishing to apply or have a tarpaulin applied must also be provided.
- For an advertising of exceptional size : the type of event advertised, the location of the advertisement, its surface and installation period, the sketches or photos of the advertisement and the intended location, and the name and address of the persons (or companies) wishing to affix or have affixed the device must also be provided.
Sending of the request for authorization
The application for authorization shall be drawn up in 3 copies and presented by the advertising company that operates the device for the advertisements and pre-signs.
The request must be addressed to the town hall the place where the advertisement is to be displayed, one of the following ways :
- By electronic means with request for electronic acknowledgement of receipt, when the mayor is able to ensure secure and confidential transmission
- By registered mail with request for a postal receipt
- Filed in town hall against landfill
Where the advertising policy has been transferred to the President of theEPCI: titleContent, the mayor shall receive the application and forward it to him within one week of its submission, for instruction.
When she received a file of full application, the town hall has a 2 months delay to grant or refuse the installation of advertising. It shall send its reply by registered mail. If no response has been received after this time, the installation is considered to be granted.
Usually, the authorization is issued for a maximum duration of 8 years.
Warning
From 1er July 2026, authorization may be carried out by a new paperless procedure. The record will be updated accordingly.
The affixing or causing to be affixed an advertisement without prior authorization shall be punished by €7,500of fine (natural person) and €37,500 of fine (legal person).
The criminal liability of legal persons and that of their directors may be cumulated for the same acts. For example, a leader as a natural person may be held personally criminally liable, even if the company has already been convicted of the same acts.
A legal person may only be fined. The amount of the fine shall be multiplied by 5 compared to that provided for natural persons.
One ₪(EI) since it does not have a legal personality, only the manager is liable to criminal sanctions.
In some municipalities, the installation of an advertising device may give rise to the payment of the tax on outdoor advertising (TPE). The rates are published by municipal decree and are generally available on the website of the town hall.
Prior authorization for luminous advertising (paragraph 3)
Penalty in the absence of authorization (I,2°)
Procedure for prior authorization
Additional documents for authorization of luminous advertising and duration of authorization
Additional parts for site tarpaulin authorization (I)
Additional documents for the authorization of advertising tarpaulin and duration of the authorization
Additional documents for the authorization of an exceptional advertising device (I)
Additional documents for the authorization of derogating advertising devices on the right of way of sports equipment and duration of the authorization
New procedure by electronic means - Prior authorization
Before placing an advertisement on a building, it is mandatory to obtain the written permission of the owner from the building.
The affixing or causing to be affixed an advertisement without obtaining the owner's permissionshall be punished by €450 of fine (natural person) and €2,250 of fine (legal person).
The criminal liability of legal persons and that of their directors may be cumulated for the same acts. For example, a leader as a natural person may be held personally criminally liable, even if the company has already been convicted of the same acts.
A legal person may only be fined. The amount of the fine shall be multiplied by 5 compared to that provided for natural persons.
One ₪(EI) since it does not have a legal personality, only the manager is liable to criminal sanctions.
Written authorization from the owner
Penalty in case of absence of written authorization from the owner (1°)
You rent an existing advertising space
The advertising is an inscription, form or image intended to inform the public or to attract its attention. We are talking about advertising exterior when visible from a lane open to public traffic (road, highway, road, railway, etc.).
One advertising space is a place reserved for the distribution of an advertisement. This advertising location may be bright or not bright. It can be settled to the ground or affixed to a wall, a tarpaulin or even an advertising vehicle.
The owner of an advertising location can rent this space to others (e.g. to a company) by means of location lease agreement.
Example :
An entrepreneur wants to promote the opening of his pizzeria by advertising outside a few minutes from his business. To do this, he contacts the owner of an advertising billboard (e.g. a billboard business or an individual) and concludes a rental contract with the latter.
A rental contract must be concluded for a maximum period of 6 years. This contract is renewable by tacit renewal in periods of one year, i.e. it is renewed automatically if neither party wishes to terminate it.
The contract must be concluded in writing and include the next entry :
« The private rental contract for the purpose of advertising or settling a pre-sign is in writing. It shall be concluded for a period not exceeding six years from its signature. It may be tacitly renewed for periods of up to one year, unless terminated by one of the parties at least three months before its expiry.
The lessee must maintain the rented space in good maintenance condition at all times. Failure to fulfill this obligation, and after formal notice, the lessor may obtain, at the end of a period of one month, from the judge hearing the application for interim measures, at his choice, either the performance of the necessary works, or the termination of the contract and the return of the premises in good condition at the expense of the lessee.
In the absence of payment of the rent, the contract is automatically terminated for the benefit of the lessor after formal notice to pay remained ineffective for one month. The lessee must return the leased site to its previous condition within three months of the expiry of the contract. »
In case of dispute, the court having jurisdiction to give judgment shall be the court within whose jurisdiction the device concerned is situated.
Who shall I contact
Advertising or pre-sign rental contracts
Competent court in the event of a dispute related to a rental contract for advertising or pre-sign
The lessee, i.e. the tenant, must respect the following 2 obligations :
- Maintain the rented site in good maintenance condition : Failure to perform this obligation after formal notice remained ineffective for 1 month, the lessor can obtain from the judge, at his choice, either the execution of the necessary works, or the termination of the contract and the restoration of the premises in good condition at the expense of the lessee.
- Pay the rents : in the absence of payment of the rent, the lessor may terminate the contract by operation of law after formal notice to pay remained ineffective for 1 month.
Please note
Everything dispute relating to a contract for the leasing of advertising space is carried before the judicial tribunal within whose jurisdiction the advertisement is located. Any clause to the contrary in the contract is not valid.
Advertising or pre-sign rental contracts
Competent court in the event of a dispute related to a rental contract for advertising or pre-sign
A tenant who makes payments in excess of €76 per year for the same beneficiary (in execution of a contract of lease of location) must carry out a special declaration by means of form n°2061-SD.
Declaration of payments for a rental contract for advertising space
The tenant must declare the following information to the tax authorities:
- Name or business name, occupation and address
- Full name or business name and address of the payee (the owner of the site)
- The total amount of money that was paid to that beneficiary in the previous calendar year in fulfillment of the advertising space leases.
The tenant must make this declaration, before 1er March of the following year the payment, to the tax department of his domicile or principal place of business.
Who shall I contact
Reporting of payments under an advertising rental agreement
Mandatory information in the payment declaration
Procedures for sending the payment declaration
Prohibition of advertising in certain places
Prohibition of advertising outside urban areas
Authorization of advertising in urban areas
Written authorization from the owner
Advertising or pre-sign rental contracts
Reporting of payments under an advertising rental agreement
Procedure for prior declaration
Procedure for prior authorization
Advertising density rules
Advertising policy provided by the mayor
New Electronic Procedure - Authorization and Prior Declaration
Ministry for the Environment