This page has been automatically translated. Please refer to the page in French if needed.
Environment
The « anti-fast-fashion » law imposes a new sales framework
Publié le 20 juillet 2026 - Entreprendre Service Public / (Prime Minister)
The law to reduce the environmental impact of the textile industry was published on July 8, 2026. This text contains several provisions to reduce the impact of « fast-fashion » on the environment. The aim is to encourage consumers to favor responsible consumption. In addition, it aims to make producers more responsible through a provision on the regulation of advertising.
The law to reduce the environmental impact of the textile industry includes several specific provisions to regulate ultra-express fashion practices.
Please note
Implementing decrees are expected in order to specify certain measures.
The practices of « ultra-express mode »
The Law on Reducing the Environmental Impact of the Textile Industry defines the concept of " ultra-express mode ».
These are the industrial and commercial practices used by textile producers and online interface operators. These practices result in a reduction in the life of the products.
To characterize this practice, it is necessary to identify two cumulative criteria :
- the placing on the market of a large number of new product references;
- and the low incentive to repair products.
The following textile products are concerned by these practices:
- textile clothing products;
- shoes;
- new household linen for private individuals;
- new textile products for the home.
This practice does not concern the activity of selling second-hand products.
A penalty on products
From 1er September 2026, a modulation of eco-contributions on ultra express fashion products. This is a financial contribution paid by producers of products subject to the Extended Producer Responsibility (EPR) scheme to an eco-body.
The amount of this eco-contribution will be modulated by product category according to two criteria:
- the scope of the product range or the frequency of offers;
- and the incentive to repair the relevant references.
This modulation may take the form of a penalty. The amounts of these penalties will gradually increase: between 25 cents and €12 in 2026 until €2.20 and €20 in 2030. In addition, these penalties may not exceed 50% of the sales price excluding tax of the products.
Products affected by these penalties will not be eligible for environmental performance bonuses.
Removal of the benefit of the sponsorship tax reduction
The law regulates the benefit of the tax reduction sponsorship. Initially, companies who donated their unsold assets to associations received a tax reduction.
This provision is now deleted as the Act amends Article 238 bis of the General Tax Code. Producers will no longer be able to get a tax cut from their donations.
Measures on advertising
The communication will also be supervised. From 1er January 2027, it will be forbidden to advertise ultra-express fashion products or to promote them directly or indirectly. In addition, it will be forbidden to use the term « free » in a marketing operation.
Influencers will no longer be able to promote it, whether for free or for a fee. These failures are punishable by an administrative fine of €100,000.
Example :
Indirect advertising can be event sponsorships, product placements in movies or series, or positive reviews in the media.
Measures on the obligation to inform the consumer
The operators of online interfaces selling or delivering « ultra-express fashion » products shall display several messages on their site aimed at:
- encourage the sobriety, re-use, repair, re-use and recycling of products;
- inform about the social impact of the product;
- raise awareness of its impact on the environment and human health;
- provide information on the environmental impact of the proposed delivery service.
In addition, they will view manufacturing locations products sold online. This information must be made available to the consumer in a clear and legible manner on the digital platform, in characters of a size equal to that of the indication of the price and close to it.